One of their campaigns involved the global launch of #DMsLITE, a Dr Martens product innovation. Blue Buffalo; Dognition; Fancy Feast; K9 Advantix; Kriser’s Natural Pet; Merial; Nestlé Purina; Pergo; PetSafe; Purina Cat Chow; Wellness Pet Food; Technology Brands Looking for Influencers. Choose a suitable brand . If you work with an international agency there is always the risk that their influencers aren’t influential in your target UK market. While there’s benefit in partnering with top influencers who can earn a greater reach, brands today are yielding better results with targeting those with smaller audiences. They include heavyweights such as Apple and KFC amongst their clients. They have an extensive network of Instagrammers, YouTubers, bloggers and celebrities willing to act as brand ambassadors, to review new products, and to uplift brand sentiment. Award-winning, integrated Social Marketing Agency in London. Urban Nerds devised and delivered the influencer engagement and content marketing strategy for the UK. Although they are London based, Socially Powerful is happy to take clients worldwide. They focus on high-quality content and can ensure this quality since influencers can only obtain access to the platform by invitation only. They could instead offer social amplification through targeted social media accounts. Are You Thinking About Working With A Micro-Influencer? This means that your brand can work with multiple micro-influencers and expand your reach instead of putting all your eggs into one (expensive) influencer basket. In 2013 this expanded into youth marketing. Landing brand partnerships are great ways for influencers and creators to monetize their influence. A micro-influencer is someone who doesn’t have a huge audience but the people that do follow them are rabid fans. This is because mid-tier influencers are dedicated to building active and engaged communities of followers who value their voice and trust their judgements on brands and products. Ginny’s, the housewares brand that offers product on credit, challenged micro-influencers to use a variety of kitchen appliances to create surprising recipes for fans to recreate. As we’ve seen there are a lot of benefits with using micro-influencers. It can make or break your campaign. The brand was one of the first brands that mastered influencer programs, so there’s no wonder Sigma Beauty has years of experience working with bloggers and influencers. Yet this can be a hit or miss scenario. As a savvy marketer, you know it’s no secret that influencer marketing is a powerful tool to increase metrics like brand awareness, engagement, and over time, purchases. Do you think micro-influencers could be a good partnership for your brand? Kairos prides itself in being entirely driven by data. There are many influential Brits operating blogs, vlogs, and high-powered social media accounts across the full spectrum of social media channels. Stitch Fix, the personalized fashion brand that offers curated outfits shipped to your door, invited micro-influencers from all over the country to attend the Stitch Fix Tastemakers 2-day event in San Francisco. They work with more than 5,000 global and influencers across a wide range of social media platforms - YouTube, Facebook, Instagram, Snapchat, Vine and Twitter. This is often smaller brands that can’t pay influencers. But before we jump into the ways you can use micro-influencers to gain more customers, you need to understand how to locate these people. Micro-influencers are the new goldmine, and more brands are using micro-influencers to build trust with their customer base, improve engagement, and cost-effectively promote authenticity. They can claim to have collaborated with a wide range of brands including G-Shock, Heineken, BBC, Converse, Puma, Red Bull, Dr Martens and Lynx. Micro-influencers can be powerful partners for brands because they provide unique opportunities for reaching, engaging, and communicating with audiences. Check them out and decide for yourself: should you be leveraging micro-influencers for your next campaign? “In comparison, brands need to find a proper search engine to identify ‘micro-influencers’ quickly.” The idea of micro-influencers has already been gaining traction at some agencies. A LOT cheaper. Campaign success measurement needs to be focused on how well the selected influencers succeed in helping the brand meet its objectives. As a result, Chris developed Social Work with Rohan Midha, as a way to match genuine influencers up with brands looking for influencer promotion. You are here: The team has had a key role in pioneering early branded content for the UK urban scene. Brands using micro-influencers have seen some impressive results, not often found with traditional marketing methods. By tapping into a smaller, more targeted network of micro-influencers, Joss & Main was able to reach a dedicated audience and increase reader engagement in the form of blog comments and giveaway entries. This depends on the demographic of their audience, how well that demographic aligns with the company’s target market and how much the audience engages with their content (e.g. How I found brands that collaborate with micro influencers Creative Review - they recognise that every project needs (and deserves) a different approach and their creative team are ready for the challenge. Setting up campaigns that utilise the services of the Chromo-Influencers, Agree to a price with a brand to make a promotional post, Accept a post that both the influencer and the brand are happy with, Make the post to the influencer’s followers, sit back, and receive payment, Considered to have mostly legitimate followers, Write in a language required by Social Wage’s clients, Proposition creation and media pack development, Creation of apps and engagement campaigns, Utilising niche channels such as Periscope, Snapchat, Vine, and Blippar. Each category includes a selection of celebrity, macro and micro influencers, to give you ideas depending on the campaign you’re running. Socially Powerful works to connect brands with leading social influencers in a range of verticals. Enter the Micro-Influencer. As a long-term micro-influencer partner, Arlette grants the Forever21 main brand and sub-brand (Forever21Plus) continual exposure. In 2016, Instrumental widened the capabilities of its digital scouting platform, to find non-musical talent online. Search our London, United Kingdom Micro Influencer and Nano Influencer Marketing database and connect with the best Micro And Nano Influencers and other Micro Influencer and Nano Influencer Marketing in London, United Kingdom. Another big plus that I briefly mentioned is that compared to bigger influencers, micro-influencers are cheaper. I’ve made the mistake of accepting too many sponsored posts at once and, despite them being brands I genuinely loved, it was overwhelming and felt like I wasn’t being paid enough for my time. KEY ADVICE FOR MICRO INFLUENCERS: Choosing a suitable brand to work … It grew out of a desire to find the next big music act. They split their entire influencer network into: This means that they can help their clients in many ways. They view a brand’s marketing as being a story to tell audiences, and they are happy to help their clients write their story, and package it in the most enticing way possible. These include sports, lifestyle, gaming, entertainment, fashion, beauty, food and tech. They provide talent management and even provide workshops for influencers so they can learn from the masters. Influencers are seen as the authority in their particular niche due to their deep-knowledge of their topic area. Having determined the people they consider most influential, Instrumental works with clients to build relevant campaigns. PMYB considers its key point of difference to be the Chromo-Influencers they work with. The Shutterfly reposting is an excellent viral technique that I will try to recreate with my business blog Thank You, Just stumbled on this post, Jessica! Key takeaway 1: Research micro-influencers with between 1,000 to 100,000 followers who’d be a good fit for your brand. Kairos Media acts as a global full-service digital communications agency, with offices in both London and Hollywood. They initiated 15 event partnerships which drove brand awareness, aligning the brand with other culturally relevant brands. through “likes” or comments). They also arranged product placement in music videos. They consider themselves a completely neutral influencer agency. The Micro-Influencers Power List: 12 People You Should Be Following by Emma Spedding There are now thousands and thousands of fashion influencers on Instagram, and it's no longer just those with millions of followers who are making a significant impact in the industry. In working with these micro-influencers, Home Depot was able to collect genuine content of home improvement projects that they could then use to grow their own fanbase on their blog and social channels. Kairos Media is an award-winning creative Influencer Marketing agency. Reporting – Kairos provides clients with a detailed presentation showcasing precisely what they have achieved, highlighting the success of the campaign and the benefit to the brand. This list is divided into the main content categories that are most popular on YouTube. UK YouTube influencers by category. Their influencer marketing work includes finding influencers, talent alignment, media partnerships and licensing. Macro is often coined as celebrity influencers who have millions of followers, whereas micro has much fewer followers. Of course, they are far more than just a platform where businesses can find influencers. Jessica has a passion for influencer marketing and building brand advocates. Autotrader; BLACK+DECKER; … Learn more about some of the best examples of recent Instagram micro-influencer campaigns to find out why these brands partnered with micro-influencers and why their efforts were successful. We’ve spoken about influencer marketing on the blog before, we’ve shared what makes a good influencer as well as our tips for finding the right influencer to work with, but we may have jumped the gun, so let’s take a step back and talk about why brands should work with influencers.. Because of the success of Chris’s own football tweets, other social media accounts, in turn, purchased posts from him. the average value of sales made as a result of their posts. The technology finds high potential artists and influencers across the key video platforms - YouTube, Facebook, Instagram and Twitter. Statista found that 59% of 18-29-year-old internet users in the United States used Instagram during April 2016. A wide range of bloggers–from fashion, to lifestyle, to parenting–joined the campaign to promote Shutterfly’s personalized gift options. They are a young team, whose founders are still aged only 30, 28 and 22. It now uses it to identify emerging influencers in virtually every imaginable field. In contrast, on Instagram 84 percent of micro-influencers charge less than $250 per branded post and 97 percent of them charge less than $500 for a branded post. If you try and find influencers yourself, there is no guarantee that the influencers you woo will have any interest in working with you. They know that these influencers will understand the market. Here are eight influencer agencies in the UK who could create the perfect influencer marketing campaign for your brand. To give you a better idea of what brands are using micro-influencers successfully and how you can better leverage them, we’ve curated a list of six brand campaigns below. Instrumental built social API tracking capabilities, talent filters and machine learning to identify growth potential. When an influencer agrees to take part, Goat sets up the campaign. When you work with an influencer agency you know that your efforts will not be wasted. Comcast Small Business; Hewlett Packard; Samsung; SanDisk; Virtual PBX; Miscellaneous Brands Looking for Influencers. Using key data they narrow down potential influencers to the most relevant. 6Degrees is a boutique influencer marketing agency based in Copenhagen, Denmark, with satellite offices in London and New York. They do not represent any influencers directly, therefore they select influencers for each campaign based on the brands needs and campaign goals rather than obligation to channels. They have a network of 9,500 influencers in 46 countries across more than thirty industries. I worked with you on a super fun Ginny’s campaign a while back. Five mom bloggers participated and revealed their home makeovers within a week-long blog hop that invited fans to move from one home reveal after another in the series. Put into marketing terms: less money spent, more engagement, better outcomes. They are also a creative agency and provide credible, engaging, original content tailor-made for influencers to use with their audiences. So, go ahead and do it for the gram whilst securing the bag! They collaborate with 9,500 global influencers to help deliver an uplift in sales for their clients. Earn a $10 Starbucks Voucher for 5min of your time, 31 Instagram Influencer Marketing Agencies You Should Know in 2021, 38 Leading Influencer Marketing Agencies to Work With In 2021. They call their young talent their Disruptors – a team of content creators, bloggers, artists and social influencers. They create strategies across YouTube, Facebook, Instagram, Twitter, Musical.ly and Snapchat. They love telling stories and collaborating with leading content creators to generate audience engagements. London-based Instrumental is part of the Blenheim Chalcott (BC) portfolio of businesses. About Us. The results were then revealed on the company blog through a series of DIY tutorials, before and after room reveals, and style tips posts. Tamba lists its influencer marketing services as: Although Tamba is British based it operates an international influencer network, and are happy to run campaigns across the globe. Give her a shout on Twitter @jsedmond. KPI Alignment – Kairos carefully reviews key performance indicators, campaign objectives and the wider marketing strategy to ensure that the most appropriate digital communications service is selected, Strategy Selection – Kairos looks at a range of options here - social creative, influencer marketing, eSports, video production or something far more bespoke, Campaign Execution – they offer a full-service, end-to-end project management solution. Better Engagement They also understand that as important as engagement is to any campaign, many brands have other campaign goals they want to meet. These are 46 key points by which PMYB rates influencers. Micro-influencers can encourage those lasting brand-consumer relationships by promoting engagement, attraction, and trust, the three … They offer a range of influencer marketing services, including influencer identification, relationship management, campaign management, campaign measurement, and campaign reporting. While there’s no hard and fast rule to which type of influencer is best, the more fans you can get your message in front of, the better, right? They also offer more traditional services such as event management and promotions. You can also view all patio transformations by checking out Home Depot’s Pinterest board. They see their service as a five-step process: Kairos works with clients across a range of sectors, including eSports, lifestyle and travel, mobile and gaming, food and drink, sports, and fashion and beauty. Ifluenz is an Instagram influencer marketing platform which is focused on leveraging the power of micro-influencers. My advice to any micro-influencer like myself is to remain true to your personal brand. While influencers with millions of followers, sometimes called macro-influencers, have large audiences, they may lack the engagement rates of micro-influencers In fact, data suggests that when it comes to influencers, bigger isn't always better. Perhaps in keeping with the young nature of the industry, quite a few of the agencies stress their youth. If you check out Shutterfly’s Instagram, you’ll see the brand reposts content posted by these micro-influencers, such as the one below: Thanks to the unique gifts these bloggers created and shared, fans got to experience the brand on a more intimate level, which served to humanize the brand. Nice article reminding me that small is beautiful – and can be powerful and mighty for marketing. They worked with influencers in a campaign that included product seeding, user-generated content, branded content and live music activations. @lesleymarie1213 With an impressive engagement rate of 17.21% Lesley is a ‘how to’ beauty guru, known for showcasing a bold color palette. You too can embrace this trend to grow the popularity of your brand. They include heavyweights such as Apple and KFC amongst their clients. They currently operate campaigns covering, North and South America, Australia, Southern Asia, North Africa, various European countries, as well as their UK home base. They aim to produce content that is beneficial to brands, entertaining for audiences and unique every time. Their services include talent liaison, fee negotiations and content tracking. UK beauty micro-influencer with 21K followers on Instagram and 45K on Youtube, averaging an engagement rate of 5% across both channels. Socially Powerful provides a full array of analytics to help businesses gauge the success of their influencer campaigns. People on Instagram with 5,000 … PMYB have developed what they call Chromo-Factors. Many artists now post demos online rather than going to a record label. PMYB aims to target and find the most suitable influencer to spread your brand’s message. While there is no official definition or number of followers that makes someone a micro-influencer, they tend to have a following of 1,000– 100,000. Know of other brands who’ve successfully partnered with micro-influencers? Earning brands attention through content, social media and influencer marketing. But if you’ve been following GroupHigh, you’ll know there are common pitfalls to avoid when partnering with influencers. They were a team of youth promoting youth activities. The company grew out of co-founder, Chris Wilson’s, work with football influencers on his football-related Twitter accounts. More and more brands today are seeing the benefits of influencer marketing, and as a result, are jumping in to activate influencer marketing campaigns of their own. They then rank these influencers and speak with each one in order of preference. To date, they have worked on over 1,200 campaigns and used 30,000 influencers. As a response to the high-stakes investments required for working with big-name influencers, the industry has seen the rise of the micro-influencer. Chris realised that there was real potential for influencers to be rewarded for their work – not just in football, but in all niches. This platform handpicks influencer to work with brands like Nestle, Uber, Nespresso, and Disney. #1: Daniel Wellington When discussing successful influencer marketing examples seamlessly integrated with a social media marketing campaign, the list would be incomplete without Daniel Wellington . While working with and managing 20-30 micro-influencers on a marketing campaign might be a lot of work for any company, the payoff is worth it for engaging content that achieves wide reach. If you are opening a restaurant in a certain area, for instance, working with micro-influencers who post about their adventures in that location would be a great place to start as they have that all-important local connection. They provide a single access point for brands to communicate with influencers who can spread brand messages. 18 DIY bloggers rose to the challenge over the course of several weeks to makeover their patios. We’ve put together some advice for micro influencers on how to approach brands and get your side hustle booming. James Benn Art director and micro-influencer James Benn uses beautiful photos to give his 1,500 followers an insider’s view of London and the UK. They include a case study on their website describing a campaign they created for Nottingham-based DRÂRE Clothing. Micro-influencers have all the best elements; higher engagement rates and specific niche audiences who are connected to them. This was the world's first tech-driven A&R tool. Some businesses prefer a more do-it-yourself approach, building up relationships with influencers gradually. Today, it is used by Warner Music to scout talent. One of which is identifying what level of influence is best. 11 food bloggers answered the challenge with carefully crafting unique recipes using appliances in a uncommon way, such as making brownies from a crockpot. Social Wage provides promotional tasks from brands personalised for each social media influencer. They believe in telling brand stories through influencer marketing. Shutterfly, the brand that offers its customers unique ways to create lasting keepsakes with photos, identified micro-influencers to curate their own Mother’s Day gifts by using the service. Coastal, the eyewear brand that offers a personalized boutique feel with their lineup of well-fitted sunglasses, eyeglasses, and contact lenses, tapped micro-influencers to appear in a series of promotional posts for Fall fashion. They talk in pounds and pence and remember to put the “u” in colour. Pet Brands Looking for Influencers. Finding the right influencer is critical. This also helps produce positive brand sentiment and ensures impactful results with each sponsored post. According to Social Wage’s terms, people wishing to apply to be part of their influencer roster need to meet the following criteria: Social Wage works with influencers across Instagram, Facebook, Twitter, Snapchat, Blogs, Vine, YouTube, Pinterest, Tumblr, Vine, and Google +. British brands wishing to work with a local influencer agency have a range of possible options. It then tracks these influencers and evaluates there influence on a daily basis. 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